I'm not sure why - maybe the economy? Maybe it's that marketers are learning more about ROI? AdAge has an interesting take on this concept with their reviews: Ed McMahon's Bad Ad Steals the Super Bowl.

I personally thought the Coke spot trying to be a remake of the best ad ever - "Mean Joe" - was awful. To me the best ad was NBC's "LMAO" ad which, I guess, wasn't in consideration because it was for the network. I did really like the Bridgestone ad with Mr. Potato Head - that was pretty clever. And, the Cheeto's ad with the birds was pretty good, too. Also, I'd love to know what kind of traffic GoDaddy generated with their ads - I'm sure it was through the roof.

Here is the place you can watch and rate the commercials @ ESPN's SportsNation. It'll be interesting how these ads and reviews shake out over the next few days.