All in all I thought the ads this year were a pretty poor lot with a few exceptions. I always look forward to the ads based on my time spent working in/with advertising agencies. The Super Bowl is supposed to be the best of the best and this year we were let down.

I’m not sure why – maybe the economy? Maybe it’s that marketers are learning more about ROI? AdAge has an interesting take on this concept with their reviews: Ed McMahon’s Bad Ad Steals the Super Bowl.

I personally thought the Coke spot trying to be a remake of the best ad ever – “Mean Joe” – was awful. To me the best ad was NBC’s “LMAO” ad which, I guess, wasn’t in consideration because it was for the network. I did really like the Bridgestone ad with Mr. Potato Head – that was pretty clever. And, the Cheeto’s ad with the birds was pretty good, too. Also, I’d love to know what kind of traffic GoDaddy generated with their ads – I’m sure it was through the roof.

Here is the place you can watch and rate the commercials @ ESPN’s SportsNation. It’ll be interesting how these ads and reviews shake out over the next few days.