Great Podcasting Article
Posted by Chip
Here are some PodCasting tips from the great site MarketingProfs.com:
Lessons Learned From Podcasting
According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).
The list at the end of the article is right on. I especially like (and recommend) #7 - no selling in podcasts. They're all about exchanging ideas and thoughts on a subject.
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