Here is an interesting white paper on how Macromedia overcame a miserable website: Macromedia.com: A Redesign Done Right.
Redesigns and makeovers are always a tough process. In situations where I have had data and extra-company feedback to work with, the end result has been stellar. It is so important for you to understand your user and their needs. Unfortunately, too many companies go the opposite direction and build their websites from the perspective of how they want their user to interact with them.
Entries (RSS)