To all of you in business out there - please do us consumers a favor. I have had three instances over the last three days where I went to a website to look up the hours for a business. Guess what - they were wrong.

In one case my oldest son was sick and I went to three different walk-in clinics to get him some help. I checked out the local Minute Clinic at the CVS and their site said they’d be open from 8:00am until 8:00pm - granted this was on Christmas Eve and I figured that it wouldn’t be the case - but I went anyway. Sure enough there was the little sign - we’re open from 10:00am until 2:00pm on Christmas Eve. So we came back - mainly because the other walk-in clinics weren’t open. They didn’t even update their auto-attendant on their phone systems.

Then today I desperately needed a hair cut and called the place where I go - nothing on the message - nothing on their website about holiday hours.

 C’mon people this is simple stuff to keep from frustrating your customers. Think a little, would ‘ya.

This entry was posted on Wednesday, December 26th, 2007 at 3:21 pm and is filed under Content, Copywriting.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.