This is a really, really interesting article:
Fifth of U.S. TV viewers watching online: survey
“This is the first study to show there are a significant amount of people watching primetime shows online who are not watching some portion of those shows on television,” Amanda Welsh, head of research for IMMI, said in a statement.
I wondered when we would begin seeing this trend. This is just another case of the consumer now having the tools to control the transaction. I wonder how many of the networks hold onto their old ways as this plays out?
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