Here’s an interesting tool from the folks over at FutureNow - the “Customer Focus Calculator“.

This tool counts certain words on your site and pairs that against how many times your name or company name is mentioned. Research suggests that talking in a customer-centric voice will greatly impact your conversions and website effectiveness.

Give it a try and see how you score. I ran the calculator on my company’s homepage and here are my results:

These are the Customer Focus Calculator results:

For the url: http://www.linearmill.com

Your Customer Focus Rate: 43.48%
You have 10 instances of customer-focused words.

Your Self Focus Rate: 56.52%
You have 10 instances of self-focused words.
You have 3 instances of the Company Name.

You speak about yourself almost as often as you speak about your customers.
Might you improve that?

Original length of Page (including all HTML)= 5,037 bytes
Content length after stripping HTML = 2,587 bytes
Total word count: 360

Looks like I have a little tweaking to do myself.

This entry was posted on Monday, October 8th, 2007 at 9:33 am and is filed under Blogging, Branding, Content, Copywriting.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.