Who Knows Anything? The blog of Chip Gallent. eBusinessman.

Convert and Prosper

Posted by Chip

I couldn't have said it any better than an article John Ellis wrote about in his blog today - and, believe me, I've tried. He cited an article written by Rose Sylvia on her excellent blog, PPCThink.

"Improving Your Conversion Rate is FAR More Important Than Driving More Traffic," really encapsulates what I have proposed many times. I have made this mistake and have focused on traffic generation when, undoubtedly, I needed to focus on conversions. When I pulled my head out of the sand and did, in fact, begin to understand my conversion process - the company and the bottom line soared. Isn't that why we're all here anyway?