I get asked this question all the time - should I do one or the other? Here’s a great article by Debbie Weil about why you should do both: Three Reasons to Publish an E-Newsletter AND a Blog.

Those of you that know me know that I preach about everything in the marketing space - especially websites - must contrubute to generating leads. Here’s a great article about the corporate world and how they’re refocusing on lead generation to impact the bottom line: Revitalizing Lead Creation: Six Strategies That Work (Part 1)

Now here is a simple, easy-to-understand article demonstrating why website measurement is a great thing: Web Measurement: What You Don’t Know Would Make a Great Book.

Here’s the scenario - what if you are selling a X amount of product through your website, but you’re only converting 0.2% of the visitors. The latest research from Shop.org states that the average conversion is 1.8%. The fact is that you’d be missing out.

What’s working these days in the world of online marketing? AD:TECH latest survey details what the top spenders in online marketing are saying. It’s no surprise to me that email to your own list is topping the results. Right behind that is paid search engine ads. Check out the article for more information.

Which day is the most popular for sending out an email newsletter or marketing piece? Today’s eMarketer comments on a recent report by emailLabs about this topic: E-Mail Marketing: A Weekly Perspective.

Coincidentally, the day that is the most popular, Wednesday, is also the most effective. Click through rates are at their highest on this day - 24.1% in the third quarter.

Business email isn’t going away anytime soon. A great study by MarketingSherpa shows that business marketers are still enjoying the benefits of this great medium. Read on: Making E-Mail Marketing Work.