Here’s a screencast from the folks at Future Now talking about e-commerce page optimization. This is very interesting because they actually find a similar product on 3 different websites and compare and contrast the designs, calls to action and other on-page features.

They’ve said it from day one. Content is king. Here’s an article many years later that continues to validate the fact:

Half of Web Time Spent Viewing Content: Study

You gotta have bait before you can set the trap!