Who Knows Anything? The blog of Chip Gallent. eBusinessman.

BarCamp Nashville Recap

Posted by Chip

Here are the highlights from my presentation last Saturday at BarCamp Nashville.

The Conversion Funnel is a tool that can help you understand the following:

1. How can I break down my visitors site behaviors.
2. How can I understand all of the steps of my website's success metric – sale, lead or registration.
3. Understand that what you think you know about how your visitors interact with your site is unimportant.
4. Understand that online marketing and website usability are now sciences – they're not an art.

What are the goals of the Conversion Funnel?

1. Break down your conversion process to determine where the opportunities for success are within your website.
2. Understand why your site visitors don’t continue to the next step.

What does the Conversion Funnel look like?