I’ve been having a number of conversations recently about how and what to write for websites. The best advise that I can give is keep it short and sweet - don’t take your content too seriously. Now, that doesn’t mean that your content isn’t important. But, what it does mean is that less is more.

Here’s some great information from one of experts on the subject - Jacob Nielsen

• A collection of articles on writing for the web
• Writing Style for Print vs. Web - this one is really interesting. The last sentence says it all.

If you’re smart, you’ll write accordingly: make your content actionable and focused on user needs.

The only thing I’d add would be … well not really anything. That’s pretty good.