3Oct/070
Website Visitor Actions: Dumb It Down…
Look, there are really only 3 things someone can do while they're on a page on your website. I didn't really think of it like this until I was having a conversation yesterday with a colleague. So, here's the list:
- Stay on the page.
- Go to the next page.
- Go to the previous page - aka hit the "back" button.
Now, the secret is completely understanding why each thing happens - there are probably several at each step. Plus, you need to be focused on those visitors that aren't doing what you would like them to do. Things like staying on your page or moving forward to checkout and others.
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