BarCamp Nashville Recap
Posted by Chip
Here are the highlights from my presentation last Saturday at BarCamp Nashville.
The Conversion Funnel is a tool that can help you understand the following:
- How can I break down my visitors site behaviors.
- How can I understand all of the steps of my website's success metric – sale, lead or registration.
- Understand that what you think you know about how your visitors interact with your site is unimportant.
- Understand that online marketing and website usability are now sciences – they're not an art.
What are the goals of the Conversion Funnel?
- Break down your conversion process to determine where the opportunities for success are within your website.
- Understand why your site visitors don’t continue to the next step.
What does the Conversion Funnel look like?
Better Landing Pages – Better Conversions
Posted by Chip
Here's a great video case study from the people at Future Now and their excellent Blog - GrokDotCom.
Simply put, make sure that the URL's associated with your AdWords match up to create a streamlined user experience for those searching out your products and services. If you're using specific keywords for specific products - use a specific URL that either lands on that product or that product's category.
BarCamp Materials
Posted by Chip
For those of you who attended BarCamp Nashville yesterday - thanks for coming out.
I'll post my materials and links for you on Monday...stay tuned.
BarCamp Nashville
Posted by Chip
I'm speaking today at BarCamp Nashiville. Catch me at 5:00pm a the Exit/In.
BarCamp Nashville
Posted by Chip
I'm speaking today at 5:00pm at BarCamp Nashville. Check out this great event at the Exit/In in Nashville.
I will post my materials shortly for those who are attending the event.
I’m a Bag Freak
Posted by Chip
I admit it - I love backpacks, computer bags and luggage. I own them in all shapes and sizes and rarely get rid of them. You'd have to see my attic. Recently I picked up a new backpack at REI (a really dangerous place for me to go).
The REI Hitchhiker backpack is about as close to perfect as a travel/carry-on back pack as you're going to find. I love pockets and attachment points for tucking things away and stowing extras that I need quick access to.
But, this pack has something that I haven't seen on a backpack - an expansion zipper that gives you an extra 350 cubic inches of space. This is the kind of thing you need for your trip back to home and a great design idea. Another thing that I really like is the compression panel in the main compartment for keeping stuff in the place that you want it to be.
And, oh by the way, I'm a gear nut too - more on that later.
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