I get asked this question all the time – should I do one or the other? Here’s a great article by Debbie Weil about why you should do both: Three Reasons to Publish an E-Newsletter AND a Blog.
Archive for June, 2004
Publish an E-Newsletter & a Blog
June 22nd, 2004Generate Leads with Your Website
June 16th, 2004Those of you that know me know that I preach about everything in the marketing space – especially websites – must contrubute to generating leads. Here’s a great article about the corporate world and how they’re refocusing on lead generation to impact the bottom line: Revitalizing Lead Creation: Six Strategies That Work (Part 1)
White Papers = Leads
June 3rd, 2004I am a huge proponent of using white papers in conjunction with an online lead generation program. Here is a great case study talking about a great white paper campaign: How to Turn Your White Paper Promo Into a One-two Punch to Generate Better Leads.
