22Jan/040
Understanding CAN-SPAM
Are you complying with the new CAN-SPAM law. Here is a primer on the essence of what the law is about and how it applies to you: MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR.
The basics of the law (I am not a lawyer) is that you must be honest about who you are (senders address & server info), what the message is about (truthful subject line), properly labeled (list an unsubscribe link & physical address), and maintain a file of those who have opted out.
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