They Laughed When I Said There Was a Secret to Writing Good Headlines
Now here is a great primer on writing headlines, especially in the web world. Many of you know that I firmly believe the the killer app online today is copywriting. We must all become better writers for this evolving medium. The link above will give you some great tips.
Archive for September, 2003
Write Good Headlines on Your Website
September 30th, 2003Good Web Practices – Wolf Camera
September 23rd, 2003I make a point to pass along some of the best practices that I see around the Internet. And, this is one of the best that I’ve seen in a while. Wolf Camera has build a website that allows you to upload your digital images to their website [PrintatWolf.com] then select the location that you want to pick them up; in four hours. This is the essence of the web – put the customer in control of the transaction.
Making E-mail Marketing Work
September 17th, 2003Business email isn’t going away anytime soon. A great study by MarketingSherpa shows that business marketers are still enjoying the benefits of this great medium. Read on: Making E-Mail Marketing Work.
Copywriting – The Killer App
September 17th, 2003Here’s a great article that discusses the current “killer app” on the web – copywriting. We have seen a style of copywriting emerge for the web and it all begins with a headline: 5 Easy Steps to Write More Effective Headlines by Debbie Weil in WordBiz Report
The Google Dance: Maybe it should be called the Google Jitterbug
September 9th, 2003As much as I promote Google, there are some strange things happening at this popular search engine. Some of you may have noticed that your search positions can vary from day to day – otherwise known as the ?Google Dance?.
Currently, Google is in the middle of a fundamental shift in the way it catalogs the web. In the past, Google has sent out its GoogleBot to catalog a majority of the web once a month. Then guys like me anxiously await the new results. They were posted about three weeks after we saw GoogleBot come into our websites. The key in the search engine game is to monitor that window of opportunity and make sure that your changes were made between the times the results were posted and when GoogleBot came back.
Now, Google has moved into a totally new direction ? a constantly updating index. What does this mean to you? It means that Google is reading your website every couple of days. And, their search results are changing EVERY day. It also means that Google has changed its ranking algorithm to reflect this ever-updating catalog.
Here is what we are seeing:
- Google has made several public statements that incoming links, or backlinks, are hugely important to their rankings. And, with an ever-growing index, these links to you from other sites have never been more important.
- Google is trending toward looking for the freshest content on any particular subject. This means that if you haven’t changed your site in a while, you will be penalized or viewed from Google’s perspective as stale.
- The size of your site has a big impact on your rankings at Google. Therefore, you need to continually increase the number of pages within your site.
Search engine optimization has never been more important. Everyone is getting better at building sites for higher rankings. Plus, many of the other search engines are giving Google a run for their money. In any case, make sure that you have the best content possible by continually updating your site, promoting it across the web and soliciting links to your site from other websites.
Test & Retest Your Messages Online
September 9th, 2003MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR Here is a fabulous case study about testing and retesting message. Plus there is some very insightful information on how to use search engines in your marketing mix.
