Who Knows Anything? The blog of Chip Gallent. eBusinessman.

Search Engine Optimization

Search Engine Optimization - The art of increasing and maintaining top rankings at the various search engines.

Everyone has a method, trick or supernatural hoax that they claim can help increase your rankings at the search engines. However, optimizing your website for a search engine is not one thing ? it is many. In fact, most webmasters believe that meta-data (special little hidden code) alone are enough to do the trick.

The truth is that each search engine uses a different formula to come up with their rankings. And the game is to have the best score. Some weigh your keywords more than your summary. Some use the text from your site more. And some look for certain bits of code within the HTML.

The most important thing I can tell you is that search engines used to score on a page-to-page basis. Now, it is based on the totality of your site.

Here are four steps to get you ranked better:

• Keep your page titles to a minimum number of words.
• Your summary meta-tag needs to be like your elevator speech ? short, sweet and to the point, twenty-five words or less.
• When compiling your keywords, always think how your site visitors and customers think.
• Copy is your unsung hero - the search engines are reading your site.

As we quoted in one of our previous newsletters, search engines have been rated as the number one online tactic for acquiring site traffic. Do not underestimate how a sound optimization program can affect your revenues.